Post by account_disabled on Dec 19, 2023 7:58:47 GMT
Where they are. And usually it’s not your brand they’re talking about. Including on social networks: “The idea that consumers could possibly want to talk about Corona or Coors in the same way that they debate the talents of Ronaldo and Messi is silly”. (HBR, March 2016) Product-centric strategy This is an error that we encounter very often, particularly when we launch a product, a service, or a brand. In general we focus on our brand (previous point) even if no one knows it. How many entrepreneurs and start uppers have I met, delighted that their agency has placed them in 1st position in a search for their brand that only they and their loved ones know… I'm super happy, when I look for myself I find myself. Oh yes, and if I don't know you, how do I find you? Well…. Uh… P.S.
Those who know me know that I don't make fun of anyone and that I don't try to look down Email Data on anyone in my comments. I am only describing real-life situations that, most of the time, I deplore. That some take advantage of the ignorance and lack of digital culture of their interlocutors to sell them useless services revolts me. I have also written several pieces of content on the subject. Or we focus on our product or solution, which no one knows and which no one has heard of. What is surprising is that we find this approach both in the online presence but also in numerous pitches. We see entrepreneurs pitching new, sometimes innovative solutions, without asking themselves whether their interlocutors understand what they are talking about (I have also been a member of selection panels for incubators on several occasions).
The risk is missing out on your market. The offer responds to a problem, but the business does not take off because we put in place marketing of the offer instead of taking care of those to whom we want to sell and their concerns. BtoC example of supply strategy This entrepreneur sells infratherapy. You do not know what it is ? Neither did I when I met him. Besides, even today, no one knows what it is: 210 requests per month. Here again, 210 requests per month, 8% click-through rate, 3.5% conversion, that gives 1 customer every 2 months. I don't know the business model, but I think that with such a ratio, it will be quite difficult to develop the company. When I meet him, he tells me that infratherapy is great, that it solves a lot of problems, that it is non-painful, non-invasive and despite this, the business is not taking off.
Those who know me know that I don't make fun of anyone and that I don't try to look down Email Data on anyone in my comments. I am only describing real-life situations that, most of the time, I deplore. That some take advantage of the ignorance and lack of digital culture of their interlocutors to sell them useless services revolts me. I have also written several pieces of content on the subject. Or we focus on our product or solution, which no one knows and which no one has heard of. What is surprising is that we find this approach both in the online presence but also in numerous pitches. We see entrepreneurs pitching new, sometimes innovative solutions, without asking themselves whether their interlocutors understand what they are talking about (I have also been a member of selection panels for incubators on several occasions).
The risk is missing out on your market. The offer responds to a problem, but the business does not take off because we put in place marketing of the offer instead of taking care of those to whom we want to sell and their concerns. BtoC example of supply strategy This entrepreneur sells infratherapy. You do not know what it is ? Neither did I when I met him. Besides, even today, no one knows what it is: 210 requests per month. Here again, 210 requests per month, 8% click-through rate, 3.5% conversion, that gives 1 customer every 2 months. I don't know the business model, but I think that with such a ratio, it will be quite difficult to develop the company. When I meet him, he tells me that infratherapy is great, that it solves a lot of problems, that it is non-painful, non-invasive and despite this, the business is not taking off.
