Post by account_disabled on Dec 26, 2023 5:04:04 GMT
In times of crisis, marketers have to assert the quality of their work. And in the last year there was one marketer who successfully overcame the onslaught of the coronavirus and the plethora of changes in consumer behavior. That professional is Marc Pritchard , chief brand officer of the consumer goods giant Procter & Gamble (P&G), who has been honored with the title of Marketer of the Year 2020 by the World Federation of Advertisers (WFA) . For Pritchard to have been worthy of this distinction, Pritchard's work selling the benefits of branding as a communication strategy over recent years has been essential.
The title of Marketer of the Year has been awarded since 2017 and its ultimate objective is to celebrate the relevance of marketers in spurring change in the business models of companies, in entire areas Phone Number List of activity and in society in general. . P&G has taken a strong position in favor of coronavirus victims over the last year Pritchard managed to climb to first place in a shortlist made up of six candidates in total. Also making their way onto that short list, beyond P&G's CBO, were Andrew Garrihy, Global Chief Brand Officer of Huawei Consumer Business Group & Western Europe Chief Marketing Officer of Huawei; Fernando Machado.
Global CMO of Restaurant Brands International; Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio at Mattel; Ivan Pollard, SVP and Global CMO of General Mills; and Jane Wakely, Lead CMO of Mars. Finally, Pritchard managed to convince the jury thanks to his firm commitment in recent years to greater transparency in digital environments and his solid commitment to diversity within the marketing and advertising industry. In 2020 , the year of the pandemic, P&G demonstrated its strong commitment to providing support to victims of the coronavirus pandemic.
The title of Marketer of the Year has been awarded since 2017 and its ultimate objective is to celebrate the relevance of marketers in spurring change in the business models of companies, in entire areas Phone Number List of activity and in society in general. . P&G has taken a strong position in favor of coronavirus victims over the last year Pritchard managed to climb to first place in a shortlist made up of six candidates in total. Also making their way onto that short list, beyond P&G's CBO, were Andrew Garrihy, Global Chief Brand Officer of Huawei Consumer Business Group & Western Europe Chief Marketing Officer of Huawei; Fernando Machado.
Global CMO of Restaurant Brands International; Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio at Mattel; Ivan Pollard, SVP and Global CMO of General Mills; and Jane Wakely, Lead CMO of Mars. Finally, Pritchard managed to convince the jury thanks to his firm commitment in recent years to greater transparency in digital environments and his solid commitment to diversity within the marketing and advertising industry. In 2020 , the year of the pandemic, P&G demonstrated its strong commitment to providing support to victims of the coronavirus pandemic.
