Post by account_disabled on Feb 18, 2024 5:14:59 GMT
Increasing conversions by tweaking the privacy policy I’ve conduced similar experiments on other websites and my research suggests that the word “spam”, when used in the privacy policy, has a demotivating effect on prospects. There are many plausible explanations, but it seems that using the “S word” – even if the intention is to guarantee against it – plants the idea in the minds of the prospects and makes them more concerned about signing up.Last week, my colleague Joanna Lord and I gave a Unwebinar on leveraging content for conversions. The webinar covered how marketers can create a customer journey map, identify areas for conversion improvements and then leverage different types of content to do just that.
We had a ton of fun, and wanted to answer some follow-up questions from the Buy TG Database audience (seven to be exact). Enjoy! 1. Have you found that video and audio converts better than text-based content? Asked by: Bruce Dickson Video and audio content are great ways to provide your audience with interesting, engaging information, but I don’t see one form of content trumping the rest when it comes to conversion. It all depends on the goals and KPIs you’ve set for your content strategy when looking at content at the top of your discovery funnel, and what you consider “conversion” when it comes to content consumers.
Is your content driving consumers to fill out lead forms? Are they subscribing to a newsletter? Are you pushing them to a free trial of your product or service? Make sure you know exactly what “conversion” means for you before integrating it with your content strategy. Once you’ve nailed down conversion, it’s time to formulate a plan for your content creation process. The best way to test out which type of content converts new readers to customers is to try them all out. Start with traditional blog and downloadable content, and move through other types of content like video and audio until you find the best mix for your unique audience. The sky’s the limit here, so get creative in what you offer.
We had a ton of fun, and wanted to answer some follow-up questions from the Buy TG Database audience (seven to be exact). Enjoy! 1. Have you found that video and audio converts better than text-based content? Asked by: Bruce Dickson Video and audio content are great ways to provide your audience with interesting, engaging information, but I don’t see one form of content trumping the rest when it comes to conversion. It all depends on the goals and KPIs you’ve set for your content strategy when looking at content at the top of your discovery funnel, and what you consider “conversion” when it comes to content consumers.
Is your content driving consumers to fill out lead forms? Are they subscribing to a newsletter? Are you pushing them to a free trial of your product or service? Make sure you know exactly what “conversion” means for you before integrating it with your content strategy. Once you’ve nailed down conversion, it’s time to formulate a plan for your content creation process. The best way to test out which type of content converts new readers to customers is to try them all out. Start with traditional blog and downloadable content, and move through other types of content like video and audio until you find the best mix for your unique audience. The sky’s the limit here, so get creative in what you offer.
