Post by siamalsadik on Mar 7, 2024 5:22:48 GMT
How small? I say minuscule. Three-quarters of marketers have $100,000 of less budgeted for social media marketing. Even though the budgets are small and growing, we recommend to our clients, in order to be successful, not to approach social media marketing as experimental, but to put the right roles, process, and measurement capabilities in place to be effective. isn’t the tools, the most expensive part is the soft costs: strategy, education, process, roles, measurement). Key Takeaway? Social media budgets are small, but are growing during a recession, yet brands shouldn’t approach this as an experiment, and should have a proper strategy complete with objectives, roles, processes, and measurement.
I’d like to thank Tom Cummings Indonesia Telegram Number Data who lead the survey effort and data cleansing, Emily Bowen who kept us on track, and Josh Bernoff for his insight and editing for the collaborative effort on this report –without them, this report would not have published, it’s great to work with a top-notch research team. Brian Morrissey: Notes that the budgets are quite small, in his piece Social Media Outlay Still Small Read Write Web: Despite Recession, More Than 50% of Marketers Increase Spending on Social Media Marketing Pilgrim: Forrester Report Suggests Marketers Still Spend Peanuts on Social Media, But Increases Planned BL suggests there are still going to be internal challenges to strategy, objective, and roles.
Colleague Josh Bernoff reinforces: Recession resistant: 95% of social media marketers will maintain or increase social media spending eft: Downtown Austin tonight –great sunset now that the rain is gone SXSW isn’t about the panels, why? the best ones are going to be blogged and put on slideshare. What matters here is the networking, as the social web assembles as a collective community in person, true magic happens. [The savvy traveler can attend SXSW and parties at $50 a day] The networking IS what the social web is about, and I’ve met many social media strategists from different brands (had lunch with HR block, Uservoice, Dell, Seaworld, and beyond) consultants, vendors, and influencers.
I’d like to thank Tom Cummings Indonesia Telegram Number Data who lead the survey effort and data cleansing, Emily Bowen who kept us on track, and Josh Bernoff for his insight and editing for the collaborative effort on this report –without them, this report would not have published, it’s great to work with a top-notch research team. Brian Morrissey: Notes that the budgets are quite small, in his piece Social Media Outlay Still Small Read Write Web: Despite Recession, More Than 50% of Marketers Increase Spending on Social Media Marketing Pilgrim: Forrester Report Suggests Marketers Still Spend Peanuts on Social Media, But Increases Planned BL suggests there are still going to be internal challenges to strategy, objective, and roles.
Colleague Josh Bernoff reinforces: Recession resistant: 95% of social media marketers will maintain or increase social media spending eft: Downtown Austin tonight –great sunset now that the rain is gone SXSW isn’t about the panels, why? the best ones are going to be blogged and put on slideshare. What matters here is the networking, as the social web assembles as a collective community in person, true magic happens. [The savvy traveler can attend SXSW and parties at $50 a day] The networking IS what the social web is about, and I’ve met many social media strategists from different brands (had lunch with HR block, Uservoice, Dell, Seaworld, and beyond) consultants, vendors, and influencers.
