Post by lizaseo11 on Nov 10, 2024 4:20:56 GMT
Welcome readers to the SpySerp blog! As you probably know, most blogs do not reach their maximum traffic potential. Your blog may be one of them.
When we started our blog, we decided to offer our clients and readers useful information that would actually be effective for their promotion in search engines.
However, in practice we encountered two problems:
Increasing traffic through blog growth takes a lot of time.
Many good prospects have their own blogs, but they don't get as much traffic as they could. And even if they are getting good traffic now, they could be getting a lot more.
That's why we decided to launch our own experiment to update the materials on the blog.
What results have we achieved? You can look at the information provided by SimilarWeb: if in February 2018 the traffic estimate was 35,000 (and in December 2017 - about 20,000), then in July 2018 the figure is almost 70,000.
02Eb260358
If this strategy is further implemented, it will be possible to achieve much better and faster results (which is what we plan to do in the future).
How to increase website traffic?
To do this, you need to do the following:
Identify content worth optimizing;
Determine the priority of content optimization;
Optimize specific parts of content;
Re-advertise on social networks;
Track results for further optimization.
1. Identify content worth optimizing
The first step is to identify the content that is truly worth optimizing. Such content should meet the following requirements:
Ranked in PS according to certain KS;
Not in TOP 1-5 for queries;
Contains relevant keywords with good frequency.
To identify such content, we recommend using Google Webmaster Tools (or a similar tool in another search engine).
Be13F Clip 78Kb
You will see information about the average position of each URL and a certain number of user interactions with the content.
The main goal in this case is to select pages that are not in the TOP 1-5, but still have good user interaction rates with the content.
The next step is to export the data into a table and sort it by the number of user interactions.
This way you can select shopify website design a fairly large number of articles that will potentially increase your website traffic.
2. Prioritize content optimization
The next step is to identify content that can reach the TOP for the queries of interest. For this, we recommend using Ahrefs, studying the information on the keys for each URL from the table:
Ahrefss
For the same purposes, you can use other tools that determine the visibility of URLs by keywords in a search engine.
We recommend focusing on high-volume keywords that are still relevant to your article.
Therefore, you should select relevant keywords with high search volume for each of the articles you plan to optimize.
3. Optimize specific parts of content
Optimization of landing pages should be carried out with mandatory checking of the following points:
Quality of content.
User interaction with content.
Technical indicators of the page.
The first thing you should determine is possible ways to optimize the quality of content. To do this, you need to check the articles that are in the TOP-10 for the relevant high-frequency keyword for which you want to optimize the page. Here are several possible ways to optimize content:
Increasing the number of images.
Better content fragmentation.
Improving user experience (CTA, internal links, examples).
In other words, you need to determine what makes a page in the TOP 10 of your page better in terms of content quality.
We also recommend using this tool . It will help you determine the density of keywords, the number of words in articles, and auxiliary words in each text.
As for user interaction with content: don't create content that is an endless, unformatted (or overly formatted), unreadable canvas of text. Have mercy on your readers - create (improve) materials that are easy to read. Additionally, we recommend that you read our articles on content marketing and proper article writing.
As for technical indicators, please pay attention to the following points:
Lack of mobile version;
Broken links and images;
Image and page size (loading speed respectively);
Missing/inconsistent meta tags of the page with the content.
These are the main errors that must be corrected to improve technical performance.
Additionally, optimizing for increased traffic to your site involves using relevant keywords that you have selected for each of your pages. Use keywords that can bring a lot of traffic to your site, but avoid over-spamming.
All of the above actions taken together will not only improve the article in terms of the presence of high-frequency keywords, but will also qualitatively improve the page, which will ultimately allow you to display the page for the desired queries.
4. Re-advertisement in social articles
Have you previously posted your article on social networks/messengers? Have you increased the reach of the article by seeding it among the target audience? If yes, repeat the actions taken earlier. If no, you should improve the visibility of the article using all available channels for attracting additional traffic.
5. Track results to re-optimize
Having completed all the above steps, do not forget to track the results of your activities. The first results will be visible in 3 months (taking into account the consolidation of pages in the TOP) and then you can draw a conclusion about whether you should continue further optimization and how exactly to do it.
Conclusion
The five steps listed above are all you need to increase website traffic without creating additional content. We'd love to see your examples of optimization using this method and add them to our article!
When we started our blog, we decided to offer our clients and readers useful information that would actually be effective for their promotion in search engines.
However, in practice we encountered two problems:
Increasing traffic through blog growth takes a lot of time.
Many good prospects have their own blogs, but they don't get as much traffic as they could. And even if they are getting good traffic now, they could be getting a lot more.
That's why we decided to launch our own experiment to update the materials on the blog.
What results have we achieved? You can look at the information provided by SimilarWeb: if in February 2018 the traffic estimate was 35,000 (and in December 2017 - about 20,000), then in July 2018 the figure is almost 70,000.
02Eb260358
If this strategy is further implemented, it will be possible to achieve much better and faster results (which is what we plan to do in the future).
How to increase website traffic?
To do this, you need to do the following:
Identify content worth optimizing;
Determine the priority of content optimization;
Optimize specific parts of content;
Re-advertise on social networks;
Track results for further optimization.
1. Identify content worth optimizing
The first step is to identify the content that is truly worth optimizing. Such content should meet the following requirements:
Ranked in PS according to certain KS;
Not in TOP 1-5 for queries;
Contains relevant keywords with good frequency.
To identify such content, we recommend using Google Webmaster Tools (or a similar tool in another search engine).
Be13F Clip 78Kb
You will see information about the average position of each URL and a certain number of user interactions with the content.
The main goal in this case is to select pages that are not in the TOP 1-5, but still have good user interaction rates with the content.
The next step is to export the data into a table and sort it by the number of user interactions.
This way you can select shopify website design a fairly large number of articles that will potentially increase your website traffic.
2. Prioritize content optimization
The next step is to identify content that can reach the TOP for the queries of interest. For this, we recommend using Ahrefs, studying the information on the keys for each URL from the table:
Ahrefss
For the same purposes, you can use other tools that determine the visibility of URLs by keywords in a search engine.
We recommend focusing on high-volume keywords that are still relevant to your article.
Therefore, you should select relevant keywords with high search volume for each of the articles you plan to optimize.
3. Optimize specific parts of content
Optimization of landing pages should be carried out with mandatory checking of the following points:
Quality of content.
User interaction with content.
Technical indicators of the page.
The first thing you should determine is possible ways to optimize the quality of content. To do this, you need to check the articles that are in the TOP-10 for the relevant high-frequency keyword for which you want to optimize the page. Here are several possible ways to optimize content:
Increasing the number of images.
Better content fragmentation.
Improving user experience (CTA, internal links, examples).
In other words, you need to determine what makes a page in the TOP 10 of your page better in terms of content quality.
We also recommend using this tool . It will help you determine the density of keywords, the number of words in articles, and auxiliary words in each text.
As for user interaction with content: don't create content that is an endless, unformatted (or overly formatted), unreadable canvas of text. Have mercy on your readers - create (improve) materials that are easy to read. Additionally, we recommend that you read our articles on content marketing and proper article writing.
As for technical indicators, please pay attention to the following points:
Lack of mobile version;
Broken links and images;
Image and page size (loading speed respectively);
Missing/inconsistent meta tags of the page with the content.
These are the main errors that must be corrected to improve technical performance.
Additionally, optimizing for increased traffic to your site involves using relevant keywords that you have selected for each of your pages. Use keywords that can bring a lot of traffic to your site, but avoid over-spamming.
All of the above actions taken together will not only improve the article in terms of the presence of high-frequency keywords, but will also qualitatively improve the page, which will ultimately allow you to display the page for the desired queries.
4. Re-advertisement in social articles
Have you previously posted your article on social networks/messengers? Have you increased the reach of the article by seeding it among the target audience? If yes, repeat the actions taken earlier. If no, you should improve the visibility of the article using all available channels for attracting additional traffic.
5. Track results to re-optimize
Having completed all the above steps, do not forget to track the results of your activities. The first results will be visible in 3 months (taking into account the consolidation of pages in the TOP) and then you can draw a conclusion about whether you should continue further optimization and how exactly to do it.
Conclusion
The five steps listed above are all you need to increase website traffic without creating additional content. We'd love to see your examples of optimization using this method and add them to our article!
